Tiger Roar: Yūki Edition

In a market that is used to beer adverts that feature celebrities gulping beer, the team took a different approach and created a pop-up event that showcased the best emerging talents from the Tiger ROAR Collective.

Partnering with the Singapore Tourism Board to bring Singaporean and Japanese talents together, the collaboration created a fusion of exciting food, art, music and fashion. One that’s re-imagined by aspiring chefs, artists, musicians and fashion designers.

The team has also introduced Japan to a new way of drinking Tiger draft beer with the BLADE machine – a revolutionary counter-top system made for small spaces. 

In doing so, the team gave consumers the ultimate Tiger Beer experience unlike any other.


Credits: 

Agency: GOVT Pte Ltd
Business Lead & Executive Producer: Leon Lai
Creative Director: Kevin Poh
Creative Group Head: Zac Tan
Art Director: Joan Chong
Junior Art Director: Melissa Lim
Copywriters: Nicole Sze
Project Lead: Goh Yilin
Account Director: Benedict Lim
Senior Account Executive: Christine Tsai
Account Executive: Nicole Lim
Social Media Manager: Nicolette-Clare Ong
Social Media Executive: Hazel Lim
Content Manager: Charissa Kow
Content Creator: Hari Tris
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Collaborators:
Production Company: 2117