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Tiger Beer Singapore: The Day Before

We all celebrate 9 Aug, the day of Singapore’s independence. In fact, that’s what we usually do: Celebrate the actual day of our achievements.

Yet, it’s actually the day and days before that really mattered. The struggle. The perseverance. The anguish. These mean more to a person’s, a company’s, or a nation’s success, than the actual day of success. So while the whole nation geared up for 9 Aug with ads about the big day, we made a film about 8 Aug instead, that aired ONLY on 8 Aug itself.

In doing so, we made the day before National Day the day to remember instead.

Agency: The Lab
Business Director: Leon Lai
Chief Creative Officer: Aaron Koh
Creative Director: Kevin Poh
Art Directors: Aaron Koh, Joan Chong
Copywriters: Kevin Poh, Nicole Sze
Account Manager: Charisse Cham
Account Executive: Jayne Rajendran
Production & Post-Production: THEMOMENTUM