Tiger Beer Japan: Yuki on Social
Tiger Beer— while popular in Singapore and Southeast Asia — entered the Japanese market as a virtual unknown in 2018.
To help the brand connect with young drinkers in Japan, a new social media identity for Tiger is designed and cultivated on Instagram and Facebook. One driven by the spirit of YUKI, or ‘courage’.
A visually bold identity is created with a strong and simple typeface set on the brand’s iconic colours of blue and orange. This enhances Tiger Beer’s street vibes and unique flavours. Minimal Japanese patterns are added in the background to add a little fun to the graphics with a hint of the market’s rich culture. This thus introduces the beer from the Little Red Dot to the Land of the Rising Sun in visually captivating ways, using everything from sleek 3D models to edgy motion graphics.
Each post is crafted to inject freshness, authenticity, and the boldness to uncage surprising possibilities.
Agency: GOVT Pte Ltd
Creative Director: Kevin Poh
Executive Creative Director: Kevin Joseph
Creative Group Head: Zac Tan
Art Director: Joan Chong, Chia Peiwen, Melissa Lim
3D Designer: Cheryl Tan
Copywriters: Kevin Poh, Kevin Joseph, Nicole Sze
Social Media Manager: Nicolette-Clare Ong
Social Media Executive: Hazel Lim
Content Creator: Hari Tris