Singapore Art Week 2018

Singapore Art Week (SAW) 2018 sought to expand and broaden the audience’s interactions with art beyond seeing. Bringing with it over 100 newly launched exhibitions, festivals, art fairs, tours, markets and more across the island, the edition introduced into the program more formats of experiencing and interacting with the Arts. With it came the challenge of conveying the full calendar of activities to visitors with clarity and ease of navigation. A design system built around 4 keywords—Discover, Explore, Experience, Engage—each colour-coded, categorised and simplified communications of the program across all mediums and formats.

Credits:
Agency: BLACK Design Pte Ltd
Creative Director: Jackson Tan
Designer: Joan Chong
Project Manager: Charice Chan