Our SG Heritage Master Plan Launch
Our SG Heritage Plan is the first master plan for Singapore’s heritage and museum sector. It outlines the sector’s broad strategies and initiatives over the next five years (2018 to 2022) and beyond. A series of five roving exhibitions and collaterals were developed to build awareness and outreach of the Heritage Plan among the public.
The branding design draws attention to the four key pillars of the Plan – Our Places, Our Cultures, Our Treasures and Our Communities – and showcases the various icons that represent the unique heritage of Singapore in these aspects. The exhibition encourages public engagement through simple mechanisms that allow visitors to leave their feedback on the Plan.
Agency: BLACK Design Pte Ltd
Creative Director: Jackson Tan
Designers: Joan Chong, Bernando Nurtjahjana
Project Manager: Tee Xinyi