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GOVT Recruitment: Rare Breeds

To create buzz and recruit rare hybrids of skillsets that aren’t particular to one trade, GOVT created a fun and quirky series of animals that couldn’t be found in the wild.

The visual language of the designs mimick the zoological science drawings or visuals that one can find in a science museum or books that talks about traits of a particular animal / species. The animals are then animated to have more engagement on social media with the consumers.

Agency: GOVT Pte Ltd
Creative Director: Kevin Poh
Copywriter: Kevin Poh
Art Director: Joan Chong